The amazingly lazy balance decisions (balancing in a vacuum, not for the entire game).
The chaotic COD game play.
The PR stunts and lack of transparency to the community.
The half truths and lies in marketing.
The protection of cheaters and shaming of legitimate customers.
The way customers are played as fools.
The lack of commitment in understanding your customer/player base.
Has made Battlefield V completely insufferable.
I have been trying to understand why I keep playing this game, when EVERY. SINGLE. MATCH is nothing but pure frustration.
Then it dawned on me. I hate the game play and I dont use hate lightly, but I am hooked on working assignments and leveling, good job on you using classical psychological hooks. However there is no fun in the process, the only fun is the unlock, the reward. But everything leading to that reward is based in frustration.
I think the art in this game is amazing, the music is top notch, I like the clean UI (you could use a bit more drop shadow on some in game text), I like the variety of guns, enjoy the outfits and ability to tailor your characters but actual in game play is detestable, its an embarrassment to the Battlefield franchise.
You are not going to retain your core customer base if the game is left in this state, and I seriously doubt you will grow a new customer base to fill the old ones shoes.
I left Bad Company 2 because of cheaters on PC and I have not played an EA/DICE game until BFV. Sadly for you, most likely my last (I did not even purchase BFV, it came with an RTX 2080).
You had a chance to create some customers, or restore faith in old ones. You did neither.
This game fails, you fail. Get your act together or your studio will close. Investors care nothing about you or me, only money and right now BFV is not raking in the customers and its causing what few you do have to leave.
That being said. I am going to get back in game and try to prove myself wrong, prove my assertions incorrect, prove that my HATE for your company is unfounded. But when I find that I am not incorrect, that my assertions are true and that my hate is well founded because of terrible game play and cheaters galore. I will leave, I will take my wallet and my family with me and none of us will ever touch another game that has EA written on it, EVER AGAIN.
It saddens me. EA was my favorite game company. Back then I did not know the difference between a publisher and a game studio, I just knew when I saw the old three lettered EA logo that I was in for a treat. Wasteland by Interplay and published by you was my favorite game growing up. I loved Bards Tale, Populous, Ultima, and Wing Commander. Sim City by Maxis was also super fun (although I did not like 3000). Now, when I see your logo my feelings are 180 from those feelings as a child. I feel betrayed, disgusted...let down.
You had one job....