DICE have been playing chase the leader since COD 4. Who remembers magnum ammo and ceramic armour from BFBC2 standing in for stopping power and juggernaut. Battlefield 3 was great but Hardline was an attempt to draw in COD players with an increased focus on run and gun and smaller maps. So now Fortnite is the new competition which won’t have escaped DICE’s notice no doubt and the reason for the new battle royal mode.
As long as they are playing catch up Battlefield will never meet its achieve it's full potential to be the best game. Battlefield should be the most complex and authentic war experience in terms of game play, visuals, story and the most historically accurate, Battlefield V is none of that. If DICE can’t understand that then there is honestly no future for Battlefield. You might think I’m wrong but time will tell and I predict sales will be down in comparison to Battlefield 1.