I get that DICE/EA are trying to make some money with the elites and epic content being purchased but how about giving us the opportunity to play to unlock them as well? Also total ¯\_(ツ)_/¯ that Tides Chapter ends before next begins and I cant continue unlocks through play but can still pay to unlock them? Let me trade in company coin for B.C. or something! People don’t think $10.00 is kinda spendy for a cosmetic skin!?