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Director - Battlefield Franchise
Location: Stockholm, Stockholms lan SE
Electronic Arts Inc. to światowy lider w dziedzinie produkcji interaktywnego oprogramowania rozrywkowego. EA oferuje gry, treści i usługi internetowe dla podłączonych do internetu konsol, komputerów osobistych, telefonów komórkowych i tabletów.
We are DICE
We entertain millions of people across the globe with the most amazing and immersive interactive software in the industry. But making games isn’t easy and filled with big challenges. That’s why we employ the most creative, passionate people in the industry.
DICE (DICE Digital Illusions Creative Entertainment), the award-winning developer based in Stockholm, Sweden, is best known for creating the successful Battlefield, and Battlefront franchise.
We are currently searching for a candidate with a strong interest in brand, product management and marketing. You will join a team that is managing the Battlefield franchise.
The challenge ahead
As brand leaders, you partner with development to define what our brands stand for. You develop the strategic brand vision, plan and roadmap and strive to make that vision the promise to each player.
As a Director of Battlefield, in our Global Brand Management team, you will help guide long-range business, product and marketing strategy. You inspire sparkable ideas and apply strategic thinking that will shape the future of the franchise.
You’ll join a team of fellow gamers that are breaking boundaries and blurring global borders by marrying brand and marketing strategies with a genuine understanding of what excites players. Your data-driven and player-driven style will help you define the optimal strategies and experiences, and your collaborative, global mindset will help build partnerships with game teams, publishing and Global marketing teams.
What a Director does at DICE:
Partner with development on product strategy and feature decisions ensuring alignment to long-range brand plans, player needs and market trends.
Resident expert on the product and competition. Develops competitive analysis and player persona stories – that best position and articulate the experience to our players.
Develops and aligns product strategy with company-wide initiatives such as EA Access and Competitive Gaming
Drives long-term engagement – collaborates, and helps create product roadmaps, programs, and events to achieve business goals.
Helps guide cross-company marketing teams – and ensures activations are consistent with Brand Strategy
Supports the Senior Brand Director and Vice President to build brand and service strategies that accelerate Battlefield’s digital transition.
Passion and depth of understanding the category of videogames – preferably the action/shooter genre.
10+ years of experience in product management, marketing and/or business strategy. Gaming is a big plus. MBA or equivalent preferred.
5+ years working with online service; clear understanding of the impact of a Live Service
5+ years managing and developing high performing teams
Proven experience working in/with international partners
Ability to understand convert competitive/market/product analysis and player insights into business strategies.
Work well in a collaborative, team-based environment.
Ability to show leadership, work alongside and present to senior management
What’s in it for you? Glad you asked!
Battlefield is the largest wholly owned Brand at EA, and one of the largest brands in the gaming industry. You have a chance to be part of that and help shape it today and in the future.
We not only embrace creativity and forward thinking in your ideas – we expect it, and want to build a climate that gives every employee the opportunity to put these ideas in practice. We think this helps create the best possible place for our employees to grow professionally, find new friends, and kick back after a hard day’s work.
We Thought You Might Also Want to Know
We will review applicants continuously so please send your CV and motivation letter to us as soon as possible.
EA is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
We’ll start with Battlefield V. We made some decisions on launch timing and key features of this game that we felt would improve the quality of the experience. For context, Battlefield V was designed from the beginning to offer a long-term live service. In August, we determined that we needed some more time for final adjustments to the core gameplay to fully deliver on the potential of the live service, so we moved the ship date to November to accommodate those goals. Unfortunately, the later release date meant the game launched deeper into a competitive holiday window where heavy price discounting was a big factor. In addition, we also made the decision to prioritize other features, including a single-player experience, at launch over a battle royale mode. This year, battle royale modes became incredibly popular in shooter games. As a result of these decisions, we struggled to gain momentum and we did not met our sales expectations for the quarter. Importantly though, the Battlefield franchise is strong. More than 27 million fans have played our Battlefield games this fiscal year to date. Our focus is now on bringing more of these players into Battlefield V with new modes and great content through our live service. In March, we’ll kick off our third chapter of updates in the game, which will include, amongst other things, Firestorm battle royale. This will be a unique take on the royale genre, integrating unique Battlefield characteristics including strategic squad gameplay, varying objectives, and vehicles. We’re responding to our players in Battlefield V by delivering the content they want most into the live service, on a cadence that will fuel the community with fresh new experiences for many months to come.
As Andrew discussed, the desire to make changes to Battlefield V led us to move its launch into a more difficult window, and prioritizing the single-player campaign over battle royale also hurt sales. As a result, we sold 7.3 million units, about 1 million less than comprehended by our Q3 guidance. However, people play Battlefield for a long time, and we’re in this for the long haul. Battlefield 1 still has nearly 4 million monthly active users, and Battlefield 4 has nearly two million, more than
five years after launch. When we released the Season 2 content in January, Battlefield V became the largest Battlefield game ever. And we have an exciting live services plan ahead of us, with the launch of the Firestorm battle royale game mode in March and continuing through fiscal 2020. The live services content presents an opportunity for upside as we look to sell more copies of the base game and players invest in cosmetic changes to their characters. Battlefield V drove fewer Origin Access Premier subscriptions than we had hoped, given the difficult launch of the game. We remain committed to subscriptions, and we look forward to attracting further subscribers with the launch of Anthem. We are using the launches this year to help us drive the evolution of the service.
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