EA appreciates the passion that our players and community members have for our games. Members of our communities frequently ask us if they may run a non-commercial tournament as a way to enjoy our games. EA does not object to your use of our EA Sports Madden NFL (“Madden NFL”) games, including on PC, console or mobile platforms, in your community tournament, provided you comply with the following guidelines. It is your responsibility (and the responsibility of any sponsors or other third parties involved with your tournament) to comply with all applicable laws and regulations for your tournament.

Scale: Community tournaments are just that, smaller-scale events focused on coming together over a shared passion, not a money-making or large-scale venture and not merely an advertisement or promotion for a product or brand. EA understands that the operation of your tournament may cost money. However, commercial activity associated with the tournament (e.g., entry fees, sponsorship, advertisements, branding, marketing, etc.) should reflect the purpose and scope of a community event where tournament play is the sole focus.

Prizing: Prize pools must be set and published before your tournament starts. The total cash (or cash value) for your prize pool for all tournaments in a calendar year may not exceed $10,000 USD (or its equivalent in local currency).

Tournament Fees: You may charge an entry fee of no more than $20 USD (or its equivalent in local currency) for each participant. In any case, the entry fee must be solely to help offset the cost of organizing your tournament.

Streaming: While we do not object to the live streaming of your tournament, you may not, and may not permit anyone, to broadcast your tournament on non-streaming platforms (e.g., TV, paid digital platforms, etc.).

Prohibited Sponsors & Partners: Your tournament may not be sponsored by companies that sell or promote any products or services related to the following:

• Pornography or any sexually explicit materials, contraceptive products or services, or online dating products or services;
• Alcohol;
• Tobacco, cigarettes or similar products;
• Other restricted drugs or drug paraphernalia;
• Firearms, explosives, or other weapons;
• Tattoos or body branding services;
• Gambling/wagering/lottery products or services, including sports betting and daily fantasy sites or similar services;
• Political ads or otherwise promoting a political agenda;
• Illegal products or services, or content that otherwise violates any applicable laws in the territories;
• Involving content that is obscene, slanderous, misleading, inaccurate, or discriminatory;
• Pharmaceutical products or services, dietary supplements, or medical devices;
• Energy drinks;
• Cryptocurrency companies and/or websites promoting/relating to the trade of cryptocurrency;
• Products or services that compete with EA’s business (e.g., games, online game sites, or competing esports events);
• Anything that is detrimental to EA’s business (e.g., hacking, gold services, account selling, coin selling); and
• Anything that is inconsistent with the ESRB, PEGI, OFLC, USK, or applicable rating(s) of Madden NFL in the given territory.

You may reference sponsors in connection with your tournament (e.g., using language such as “supported by”) – but you cannot include the name of a sponsor in the title of your tournament (e.g., you may not call your tournament “Acme Company EA SPORTS Madden NFL Invitational”).

No Affiliation or Use of EA and NFL Intellectual Property: You may not use EA artwork, logos, or trademarks (including game logo treatments, or the name Electronic Arts or EA) to promote your tournament or tournament website, and you may not otherwise suggest that your tournament or tournament website is endorsed or approved by or affiliated with EA in any way. You shall not be permitted to use the “NFL” name, the NFL Shield designs, or any other NFL Marks (defined as the trademarks and logos of the National Football League and its member football clubs (“Member Clubs”) including, without limitation, “National Football League”, “NFL”, “National Football Conference”, “American Football Conference”, “NFC”, “AFC”, “Super Bowl”, “Pro Bowl”, the NFL Shield design, and other identifying symbols, slogans and indicia adopted for commercial purposes by the NFL and the full team names, nicknames, helmet designs, uniform designs, logos, slogans, team color schemes, and other identifying symbols and indicia adopted for commercial purposes by the Member Clubs) in production, operation and/or promotion of the Event. However, you may state that your tournament is run using a specific EA game title. In addition, you must include the following notice in a clear and conspicuous manner on your tournament website and any tournament materials: “This tournament is not affiliated with or sponsored by Electronic Arts Inc.”

Third-Party Rights: Madden NFL contains third-party licensed images, music and other content, and EA has not expressly cleared any third-party content for your use. You should seek your own legal advice regarding the rights you may have to make use of those elements, including whether you will need to reach out to our third-party licensors to obtain permission to use those elements.

Compliance with Our Terms: You and your tournament, and any users of our games in connection with your tournament, must comply with the EA User Agreement (including its Rules of Conduct) and any applicable EA rules or end-user terms.

Reservation of Rights: EA reserves the right to take appropriate action against any tournament organizer that does not follow these rules and principles at its sole discretion.

Thank you for your interest and we hope you continue to enjoy Madden NFL. Any requests or questions regarding these guidelines and the topics they cover, including proposals for larger live event executions, may be submitted using THIS FORM.

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